Projects

Client: OrangeCat Education Centres – Daegu (2023) & Seoul (2024)
Impact: Achieved full enrolment with waiting lists at both locations; required expansion of class capacity and new teacher hires

Challenge: Two new OrangeCat campuses needed to establish their presence quickly and attract families in highly competitive education markets.
Solution: Designed and executed hyper-local enrolment campaigns, combining community outreach with digital marketing to build visibility and trust.
Method:

• In Daegu (2023), a playful English immersion strategy was developed, focused on parent engagement and child-led exploration. Handed out flyers at public events, spoke to families in parks, and used English games to engage directly with children.
• Created tailored social media content and online promotions, building awareness and showcasing the centre’s learning-through-play philosophy.
• Demand exceeded capacity within months. A waiting list was implemented, and new teachers were hired to accommodate overflow.
• In Seoul (2024), launched a new branch by replicating the Daegu model. Conducted street-level outreach and reconnected with families whose older children had attended BeTop Kids (formerly Pots & Pans Kindergarten).
• Designed structured yet playful classrooms from scratch and met all monthly registration targets.
• Set up enrolment and waiting list systems to manage high demand, maintaining strong retention through trust-building with families.

Client: Son’s Soft, 2023–2024
Impact: Launched 4 AI-assisted textbooks; improved student performance by 18%

Challenge: Traditional ESL materials weren’t meeting learner engagement goals.
Solution: Led editorial and content development for four flipped-learning books.
Method:

• Used generative AI to create first drafts, followed by rigorous SME editing.
• Designed curriculum to align with Korean education standards and flipped-classroom pedagogy.
• Managed distributed teams of writers, designers, and editors to finalise publication.

Client: OrangeCat Global, 2020–2024
Impact: Saved $36,000 (KRW 50M) and increased project delivery rate

Challenge: Animation and publishing deadlines were slipping due to limited in-house capacity.
Solution: Built a global creative freelancer pipeline.
Method:

• Sourced, vetted, and managed 2D/3D animators, voice artists, and translators across five countries.
• Reduced time-to-hire by 80% through contract automation and timezone-based scheduling.
• Delivered three major content projects ahead of deadline with improved quality.

Client: Son’s Edu, South Korea, 2020–2022
Impact: 100% student retention, zero service interruption

Challenge: COVID-19 shutdowns left over 1,000 students and 40 educators without a plan for continuity.
Solution: Executed a digital learning transformation within 72 hours.
Method:

• Developed online classes integrating video, quizzes, and real-time feedback.
• Trained staff in digital tools, launched asynchronous and live learning models.
• Maintained student engagement and morale through parent communication and teacher coaching.

Client: Son’s Edu & OrangeCat Global, 2020–2024
Impact: Boosted website traffic by 80%; increased direct candidate applications for open roles.

Challenge: Outdated English marketing materials limited global reach.
Solution: Rebranded content and restructured website UX.
Method:

• Created and launched new English websites and social media channels.
• Implemented SEO and storytelling techniques to attract international parents and talent.
• Tracked user analytics to refine UX, leading to higher engagement and conversion.

Client: MoneyTrainer.com, 2020
Impact: Improved editorial turnaround by 40%; ensured high-quality multilingual output

Challenge: Content delivery was delayed due to inconsistent translation quality and lack of editorial oversight across time zones.
Solution: Established a full editorial workflow with remote talent across Korea and the US.
Method:

• Recruited and managed a bilingual team of Korean-to-English translators and US-based English editors.
• Implemented editorial guidelines, QA processes, and collaborative tools to ensure clarity, tone, and speed.
• Coordinated with technical and marketing teams to align content with the company’s global communication strategy.

Client: Son’s Edu, South Korea, 2016
Impact: Reduced external recruitment costs by $52,000 (KRW 72M)

Challenge: Son’s Edu lacked a compliant, scalable HR infrastructure to manage its growing international workforce across seven campuses.
Solution: Built the organisation’s first International HR department from scratch.
Method:

• Developed end-to-end recruitment pipelines, onboarding systems, and policy handbooks in English and Korean.
• Trained Korean branch directors in leadership, compliance, and cultural fluency.
• Transitioned to in-house hiring, cutting reliance on third-party recruiters and reducing annual costs by 80%.